Defining media events - high holidays of mass communication; scripting media events - contest, conquest, coronation; negotiating media events; performing media events; celebrating media events; shamanizing media events; reviewing media events. Appendix: five frames for assessing the effects of media events.
An imporant work that should be read by everyone in the media and
culural studies and may involved in the study of other modern
institutions and political processes.--Eric Rothenbuhler
"Contemporary Sociology "
Media Events is a feat of scholarship about a medium that tends to
defy scholarship. It is a comprehensive, thoughtful, and original
delineation of a phenomenon of live television as a powerful social
force. This book marks a milestone in the understanding of how we
are affected by television.--Daniel Schorr "National Public Radio
"
The publication of the Media Eventsis itself a media event of great
imporantance to scholars and professionals in broadcasting and
electronic media.--Michael Real "Journal of Broadcasting and
Electronic Media "
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