Table of Contents

List of llustrations Acknowledgments Introduction Ch. 1 Eighteenth-Century Transformations: Whitefield's New Birth and the Consumer Revolution 11 Ch. 2 Whitefield's Adaptation of Commercial Strategies 52 Ch. 3 Creating an Intercolonial Revival 95 Ch. 4 Interpreting the New Birth: Audience Response 134 Ch. 5 Debating the Great Awakening in a Religious Public Sphere 169 Ch. 6 The Americanization of Whitefield 198 Epilogue. Legacies 226 Index 233

About the Author

Frank Lambert is Associate Professor of History at Purdue University and the author of Inventing the "Great Awakening" (Princeton).

Reviews

"A scholarly, easily written and felicitously documented account of Whitefeld's use of commercial methods ... to promote missions to the masses."--David Martin, Times Literary Supplement "More than any other work, Lambert's provides the foundation for a new understanding and appreciation of the life and times of Anglo-America's greatest evangelical revivalist."--American Historical Review