Marketing and Publicity Highlights
• Targeted comp mailing to national craft & lifestyle magazines,
including Popular Woodworking (circ. 150,000), Fine Woodworking
(circ. 220,000) This Old House (circ. 960,000), Mother Earth News
(500,000), Family Handyman (circ. 1,150,000), and Popular Mechanics
(1,200,000)
• Targeted comp mailing to key woodworking/woodturning bloggers and
clubs.
• Trade ad campaign in PW and Library Journal
• Ad campaign in American Woodturning magazine (Circulation
100,000)
• E-newsletter promotion to 500 woodturning clubs and 35,000
members
• Social media promotion through Facebook, Twitter, Instagram,
LinkedIn, and Pinterest.
David Heim is a veteran editor, illustrator, and woodturner who specializes in articles and books about woodturning, woodworking, and the SketchUp 3D design program. He serves as a board member of the Nutmeg Woodturners League, one of the country’s oldest turning clubs. He lives with his family in Connecticut.
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