About the Author

Joseph T. Hallinan, a former writer for the Wall Street Journal, is a winner of the Pulitzer Prize and a former Nieman Fellow at Harvard University. He lives with his wife and children in Chicago.

Reviews

"What an eye-opener! If you're someone who has trouble remembering the names of people (or common objects), if you seem to forget things almost immediately after you learn them, if your memory of past events frequently turns out to be drastically at odds with the facts, relax: you're not alone. It's a truism that we all make mistakes, but Hallinan is more interested in why we make them, in what quirks of our mental makeup allow—and even frequently encourage—us to misremember important events, forget passwords, mistake strangers for friends, buy more groceries than we actually need, fall for optical illusions, and so on. Turns out these aren't sign of illness. Just the opposite: our minds behave this way because our brains are wired this way. Hallinan cites numerous studies and experts (there is a lengthy bibliography), but he keeps the book from becoming a stodgy recitations of facts and statistics through the frequent use of illustrative examples and snappy prose. He also throws in a few big surprises, such as the revelation that multitasking is a myth (we don't do several things at once—we switch between various tasks without really focusing on any of them). A vastly informative, and for some readers vastly reassuring, exploration of the way our minds work."
—Booklist


“Entertains while it informs. Hallinan brings the science of human behavior to life, showing how it applies to us every day.”
—Don Norman, author of The Design of Everyday Things