Reviews

""What Do Women Want?" A man who "gets it". Meet the wise, witty and only occasionally geeky Paco Underhill, who explained to me why I prefer curved shower curtains." --Christine Lehner, author of "Absent a Miracle" and "What to Wear to See the Pope".

"Underhill makes these fascinating details even more fun to read with a conversational, sometimes comic tone." --"St Louis Post Dispatch"

"Underhill shows himself to be both an amiable and a knowledgeable guide to the shifting retail landscape." --"Wall Street Journal"

"With wit, razor-sharp analysis and a better understanding of what women want than most of us have - or at least realize we have. It will make female consumers think differently about their shopping and, hopefully, encourage stores to sell a whole lot differently." --Jayne O'Donnell, retail and consumer reporter, "USA Today"