Table of Contents

Foreword
Acknowledgments
Chapter 1 Introduction
Chapter 2 When a Revolution is Required
Chapter 3 Myth and Magic
Chapter 4 Innovation Today
Chapter 5 Driving Forces
Chapter 6 What Makes Products Successful?
Chapter 7 Making the Unthinkable Thinkable
Chapter 8 Running an Innovation Process
Chapter 9 Tomorrow
References

About the Author

Tom Hopkins is a digital, creative, and design business leader, holding senior positions in many of the world’s most influential companies. While writing Unthinkable, he was principal consultant at Fluxx, a product and service innovation company in London. Hopkins now serves as product innovation director for Experian Consumer Services.