Contents: Prologue Part I: The Seedbed Years of Counseling, 1900-1919. The Nation's First Publicity Agency. The First Washington Agencies. First Parker and Lee, Then Lee, Harris, and Lee. The Hamilton Wright Organization -- The First International Agency. Pendleton Dudley Starts Fifth Agency in 1909. Part II: Public Relations Booms in the Booming Twenties, 1919-1930. Ivy Lee Returns to New York; Joined by T.J. Ross. Edward L. Bernays: Pioneer, Philosopher, Centenarian. Bernays: The Counselor and His Genius and His Role in the Profession. John Price Jones Tries to Ride Two Horses. Steve Hannagan: Super Press Agent. Harry Bruno: Aviation and Public Relations Pioneer. William H. Baldwin: Counselor and Citizen. Ben Sonnenberg: Sui Generis. Clarke and Tyler: Builders of the Ku Klux Klan. John W. Hill: Builder of an Enduring Legacy. John Hill's Two Major Battles: Steel and Tobacco -- and the Person. Part III: The Depression and the Years Beyond. Carl Byoir: The Little Giant of Public Relations. Carl Byoir: Years of Success and Storm. Whitaker & Baxter: Architects of the New Politics. Earl Newsom: Counselor to Corporate Giants. Earl Newsom and the Auto Giants: Ford and GM. Earl Newsom and the Ford Foundation. Epilogue.
Scott M. Cutlip
"...a thorough recounting of PR firms' development and the
now-famous men...who shaped it..."
—PR News"...[Cutlip] translates a lifetime of experience and
teaching into a comprehensive, readable book winding through the
currents, trivia and personalities that went into creating PR in
this century."
—Editor & Publisher"...provides practitioners, scholars, and
students with a realistic inside view of the way public relations
has developed and been practiced in the United States since its
beginnings in mid-1900."
—What's New in Advertising and Marketing"This book is the
definitive word on the history of the field. It is thorough,
well-researched, and stimulating..."
—Public Relations Journal"If there is a true successor to Ivy Lee
and Edward L. Bernays, who developed the public relations
profession, it is Cutlip, whose PR texts have probably trained more
students and practitioners than anyone else's."
—CHOICE"...a remarkable book....Sometimes the giants of the earth
had feet of clay. But read the book. For enlightenment,
entertainment, high drama, and some warts, it demands and will
reward attention of the serious disciples of the unfinished
profession of public relations."
—Public Relations Quarterly"Both present and future public
relations practitioners would benefit from reading this book to
gain insight into the profession's culture....Cutlip has produced a
rewarding work."
—American Journalism"...an enlightening and well-researched
historical account of the birth and progress of agency public
relations practice and its contribution to the development of the
entire professional field."
—Journalism History"In describing the successes and failures of
early practitioners, Cutlip helps readers better understand both
the role and purpose of public relations, as well as the need for
improved professionalism in its practice....a tremendous resource
for public relations courses that include a history component.
Those teaching the principles course particularly will welcome this
detailed history of public relations."
—Journalism Educator"...an enlightening historical account of the
birth and progress of agency public relations practice and its
contribution to the development of the entire professional
field....a valuable historical resource for public relations
practitioners, scholars, and students."
—Journalism Quarterly"It is meticulously researched, reported in
interesting, revealing, and instructional detail. Public relations
veterans will derive a special excitement from this history as they
read about old friends, pioneering heroes, and enjoy numerous
discoveries. Regardless of how well informed the reader is, there
will be new surprises in fact, history and commentary....Cutlip has
moved us light years ahead of where we were. If you're in PR, get
the book and read it....Educators are special beneficiaries: now
they have a real history which will help them and their
students."
—Public Relations Review"Scott Cutlip balances the contributions
and the harm done by publicity. Rather than just putting these
efforts to influence opinion, legislation, enforcement and desired
behavior into historical context, he makes them the context itself.
A lot of work and effort beyond research has gone into this
undertaking."
—Merle Curti
author of The Growth of American Thought, Winner of the
Pulitzer"...a definitive and detailed history by the field's
longtime leading scholar, historian, and teacher. Earlier, Scott
Cutlip provided a roadmap for the field's current practice and
performance. Now, he illuminates the history of public relations in
a well-researched, powerful, and persuasive book."
—Everette E. Dennis
Executive Director, The Freedom Forum Media Studies Center at
Columbia Universit"Scott Cutlip is the foremost historian of public
relations. Most public relations scholars have been hoping for
years that he would write this book. Finally it's here!"
—James E. Grunig
University of Maryland at College Park"It's [your book is] superb.
If you weren't already the premier teacher of public relations in
this country, your book has made you so."
—Hal D. Steward
Columbia Pacific University of San Raffel, California"...your book
will have impact well beyond the lives of either of us or even our
children. After all, it is the only chronicle of public relations
early days as a professional business service. I have no doubt that
it will stand as a basic source a hundred or more years from now
when the scholars of the day reflect on the roots of what I believe
will continue to be a growing and pervasive discipline that affects
all aspects of our society."
—Harold Burson
Burson-Marsteller
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