** 'Required reading ... It brings the power of economics to life' Steven D. Levitt, author of FREAKONOMICS ** 'Reading this book is like spending an ordinary day wearing X-ray goggles' David Bodanis, author of ELECTRIC UNIVERSE ** 'An excellent Undercover Introduction to Economics. If you think that sounds boring, you probably ought to read it' FT ** 'Economists do indeed think differently from the rest of us. This book gives an excellent introduction as to quite why they do' TELEGRAPH

Promotional Information

A brilliant and eye-opening explanation of the economics of everyday life - Britain's answer to FREAKONOMICS

About the Author

Tim Harford presented the BBC2 TV series TRUST ME I'M AN ECONOMIST and writes the Dear Economist' column for the FT Saturday magazine. An award-winning public speaker, Tim has been an economist for a major oil company and an economics tutor at Oxford University.

Reviews

** 'Required reading ... It brings the power of economics to life' Steven D. Levitt, author of FREAKONOMICS ** 'Reading this book is like spending an ordinary day wearing X-ray goggles' David Bodanis, author of ELECTRIC UNIVERSE ** 'An excellent Undercover Introduction to Economics. If you think that sounds boring, you probably ought to read it' FT ** 'Economists do indeed think differently from the rest of us. This book gives an excellent introduction as to quite why they do' TELEGRAPH