Promotional Information

Type Tricks' is about typographical rules and the underlying structure of the work process in the design of new typefaces. In that way, it is both a reference book and a user manual. In an illustrative format, it presents the different stages of type design in an easily accessible manner

About the Author

Sofie Beier is a professor at the Royal Danish Academy, where she is head of the research unit Centre for Visibility Design. In addition to creating the Type Tricks series, she published numerous academic papers on typeface legibility. Her research is focused on improving the reading experience by achieving a better understanding of how different typefaces and letter shapes can influence the way we read.

Reviews

"Just when you start to deal with typography, you are almost defeated by all the rules and technical terms. There are a lot of things to consider when designing letters. Type Tricks brings about 200 of them in a handy pocket format, and is thus a helpful guide, as well as a good reference book if you are not quite sure with the meaning of all the terms." - Novum.Graphics "Beier aims to make typographic guidelines, which can be difficult to remember, easy to understand and recall. A professor of typography, Beier knows what gives her students the most trouble and the quick ways in which they might improve their skills. She includes a number of essential tricks to help the typographic designer such as how to look at positive and negative shape as well as how to adjust the shape perceptually to achieve the proportions intended." - New Design Magazine "Published in a practical pocket format, this book shows how to develop an idea, how to design positive and negative forms, or how to adjust the letterforms in order to keep the proportions the same. Type Tricks should immediately be placed on the must read list for all design students." - Page magazine