ACKNOWLEDGMENTS. FOREWORD TO THE TRUMP UNIVERSITY 101 SERIES BY DONALD J. TRUMP. PREFACE TO THE SECOND EDITION: WHY BUILDING WEALTH WITH REAL ESTATE JUST GOT BETTER. CHAPTER 1: ENTREPRENEURING IN REAL ESTATE WITH DONALD TRUMP. CHAPTER 2: YOU CAN STILL ACHIEVE WEALTH IN REAL ESTATE. CHAPTER 3: HOW YOU CAN BECOME A REAL ESTATE ENTREPRENEUR. CHAPTER 4: MAKE GREAT DECISIONS. CHAPTER 5: SHARPEN YOUR ENTREPRENEURIAL THINKING. CHAPTER 6: WHERE'S THE AREA HEADED-AND WHEN? CHAPTER 7: CREATE MARKET SEGMENTS. CHAPTER 8: CREATE UTILITY (BENEFITS) WITH AND WITHIN THE RULES. CHAPTER 9: OFFER YOUR CUSTOMERS WHAT THEY WANT. CHAPTER 10: MORE IDEAS TO CREATE A MOST VALUED PROPERTY. CHAPTER 11: MARKET YOUR PROPERTY FOR TOP DOLLAR. CHAPTER 12: THE EIGHT STEPS OF SUCCESSFUL MANAGEMENT. CHAPTER 13: PAY LESS THAN THE PROPERTY IS WORTH. CHAPTER 14: NEGOTIATE A GOOD DEAL. CHAPTER 15: HOW TO VALUE PROPERTIES. INDEX.
Gary W. Eldred has been investing successfully in real estate for twenty-five years and has consulted on real estate issues with many Fortune 500 companies. He formerly served on the graduate business faculty of Stanford University and the University of Virginia. He is the bestselling author of Investing in Real Estate, Sixth Edition , The Beginner's Guide to Real Estate Investing, Second Edition , and The 106 Common Mistakes Homebuyers Make (and How to Avoid Them), Fourth Edition , all from Wiley.