Table of Contents

Foreword by Donald Trump. Acknowledgments. Introduction: Buckle Up for Your Fantastic Voyage. Chapter 1 Trump on Entrepreneurship. Chapter 2 Unleash Your Entrepreneurial Power. Chapter 3 Feel the Fear-Do It Anyway. Chapter 4 Start Right-Build on the CUSTOMER Model. Chapter 5 Scour the World for Ideas. Chapter 6 Select One (And Only One) Opportunity. Chapter 7 Bootstrap. Chapter 8 Plan for the War with Your Competitors. Chapter 9 Design Your Money Machine. Chapter 10 Virtualize and Globalize. Chapter 11 Do Well and Do Good. Chapter 12 Devise a Winning Strategy. Chapter 13 Project Your Growth and Profitability. Chapter 14 Mobilize Powerful Resources Quickly. Chapter 15 Develop a Simple, Effective Business Plan. Chapter 16 Become a Win-Win Negotiator. Chapter 17 Raise Money. Chapter 18 Fixate on the Customer. Chapter 19 Launch Your Venture! Chapter 20 Suffer Growing Pains Joyfully. Notes. Index.

About the Author

MICHAEL E. GORDON, PHD, has founded five companies and teaches entrepreneurship at universities around the world. He is an Adjunct Professor at Babson College, the Harvard University Extension School, and at the International School of Management in Paris. He coaches and trains executives on entrepreneurial leadership, corporate revitalization, and strategies for competitive advantage.