Julieta Dias Fisher is a librarian from Pitman, NJ. Ann Hill is a library media specialist at Washington Township High School in Sewell, NJ.
Hill and Fisher offer a step-by-step approach to marketing the
library program by using the Internet to provide information to
students, teachers, administrators, parents, and the community.
According to the authors, a home page not only creates a library
without walls, but also showcases the library program. Each chapter
includes descriptions, planning advice, design considerations, and
examples for each marketing idea. Promotional strategies, including
special events and reading projects, are thoroughly discussed.
Although librarians may feel overwhelmed with all the promotional
ideas described, the authors advocate starting small. The book's
organization allows the librarian to focus on ideas that can serve
as jumping-off points for marketing the library. Particularly
helpful are the sample surveys and forms found throughout the book.
The inclusion of home pages created by librarians in Australia,
Canada, and the United States enhances the book's usefulness. It
would have been even more helpful if the authors had annotated the
content of all the Web sites. Tooting Your Own Horn is a
much-needed resource for librarians wishing to promote the library
through the Web. It is enlightening, engaging and chock-full of
practical tips. After reading Hill and Fisher's book, librarians
will feel energized to create Web pages that will showcase their
libraries. Bibliography. Glossary. Index. Highly Recommended.
*Library Media Connection*
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