Introduction
1. Turning Children into Consumers
2. Turning Play into Business
3. Branding Childish Identities
4. Teaching Consumer Values
5. Turning Schools into Businesses
6. Making Schools Accountable
7. Business Campaigns
8. Made to Order
9. Dumbing Down Future Citizens
10. Teaching Corporate Values
11. Privatising Schools
12. Turning Schools into Markets
13. Privatisation Proponents
14. Controlling Wayward Children
Conclusion
Notes
Sharon Beder is a visiting professor in the School of Social
Sciences, Media and Communication at the University of Wollongong.
She is considered a leading authority on corporate and
environmental issues. She is the author of several books, including
Free Market Missionaries (Earthscan, 2012), Power Play (DIANE,
2009) and This Little Kiddy Went to Market (Pluto, 2009).
Dr Wendy Varney is an honorary fellow at the University of New
South Wales. She is the author of This Little Kiddy Went to Market
(Pluto, 2009).
Dr Richard Gosden is a full time writer and researcher based in
Australia. He is the author of This Little Kiddy Went to Market
(Pluto, 2009).
'Beder's analysis is comprehensive, steely and clinical'
*Harold Pinter*
'Outstanding ... This is such an important book that I would put it
on every school curriculum'
*John Pilger*
'A chilling assessment of modern commercial culture and how it
distorts childhood, corrupts civic institutions, and endangers the
planet'
*Alex Molnar is Professor of Education Policy and Director of the
Commercialism in Education Research Unit at Arizona State
University. He is the author of Giving Kids the Business and School
Commercialism: From Democratic Ideal To Market Commodity*
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