Acknowledgments ix
About the Author xi
Introduction 1
Chapter 1 The Changing Face of Retail 5
Chapter 2 Merchandise Financial Planning 15
Statistical Forecasting 21
Chapter 3 Assortment Management 29
Understanding Your Customer 31
Understanding Product Choice Counts 35
Understanding Current Product Performance 38
Predicting the Evolution of Trends 43
How Much to Buy? 47
What Sizes Do I Need? 51
Chapter 4 Fulfillment 57
Allocation 58
Order Fulfillment 65
Chapter 5 Pricing 71
Pricing Analytics 77
Regular Price 84
Promotional Pricing 85
Markdown/Clearance Pricing 94
Pricing Maturity and Organizational Structures 97
Chapter 6 Marketing 99
Data 100
Marketing Campaign Lift Analysis 106
Customer Lifetime Value 108
Customer Segmentation 110
The Internet of Things 112
Path to Purchase 114
Chapter 7 In-Store Experience 119
Store Labor Forecasting 120
Assortment Optimization 121
The Internet of Things 124
Chapter 8 Cybersecurity 131
Europay, Mastercard, and Visa/Chip Cards 136
Chargebacks 136
Data Governance 137
Chapter 9 Customer Journey 139
Chapter 10 Millie and Boomer: Generations Unified 147
Chapter 11 How to Gain Personal Value from Analytics 155
Citizen Data Scientist 158
Change Agent 160
Finding the Right Fit 162
The Value of Analytics 164
References and Resources 169
Glossary 171
Retail Math 183
Index 185
BRITTANY BULLARD is a Solutions & Analytical Consultant in the Retail and Consumer Packaged Goods Practice at SAS Institute. At SAS, she assists retailers in driving profitability through the use of powerful analytics. During her nine years of retail industry experience, she implemented, managed, and took part in planning solutions for allocation, replenishment, forecasting, location planning, and assortment.
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