Strategic Communication at Work


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Table of Contents

Part I: Perspectives

1. The Impact Paradigm – What It Is

2. Communication Contexts

Part II: Purpose

3. Impact – Why It Matters

4. Common Concerns of Communicators

Part III: Practice

5. TIP Practice – How It Works

6. Coaching for Impact

About the Author

Diane Lennard, PhD, is a Professor of Management Communication at Stern School of Business, New York University, USA. She is also the founder of Lennard & Company, an international coaching and consulting firm specializing in experiential learning programs for business executives, educators, consultants, and other professionals.

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