Some Stories
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Table of Contents

Preface
Minutes–Southern California Falconry Club
Lessons from the Edge
Letter to Dave and Ann Croft
Introduction to Climbing and Surfing in the 1950s
Remember That Big Storm
The Master’s Apprentice
The North Wall of Mount Edith Cavell
Quarter Dome – North Face
Modern Yosemite Climbing
Sentinel Rock: A New Direct North Wall Route
Personal Notes from the North American Wall
Muir Wall – El Capitan
Letter to Malinda Pennoyer
Fun Hogs
Thoughts on Climbing in the Kaisergeberg
Coonyard Mouths Off
Das Tent
Letter to Ken Wilson, Mountain Magazine, Chouinard Cerro Torre
On Tump Lines
All That Glitters Isn’t Gold
Coonyard Mouths Off – Part II
Salsipuedes
Excerpts from Climbing Ice
My Life on Ice
The Myth of Powder
Pinhead’s Progress
One-Way Trip on the Clarks Fork
‘Opihi Man by Claire Chouinard and The Rest of the Story
Dear Mum
The Secret Weapon
Seaweed Salad
Attack of the Killer Limpets
Eat da Bait!
Bad Day at Flat Rock
Further Adventures with the Atoll Man: A Month at Sea and on Land
Foreword to No Bad Waves
Dear Claire
A Miracle in Calcutta
Dear Mister President
Why Voting Is Not a Waste of Time
An Introduction to Glenn Exum
Memorial for Dick Pownal
Eulogy for Bruce Hill
Why a Tools Conference, Patagonia’s Tools for Grassroots Activist
We Lost a Chief – Doug Tompkins
Measuring Time
The Minestrone Hatch
Sucker Cakes
Bhutan Brown Trout
The Pack
A Good Skunking
Lessons from a Simple Fly
Threats to Coldwater Fisheries
The Responsible Economy
Do Good
Zen Lessons

Promotional Information

More reflections and stories from an iconoclastic businessman and an itinerant adventurer

About the Author

Yvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California.

Reviews

Yvon Chouinard says he’s more of a storyteller than a writer, but Some Stories, Chouinard’s brick of a beautiful coffee-table book about his life at Patagonia, and in Patagonia, and in all the other places the company founder and climbing iconoclast has made his mark, shows that his writing chops hold up. -- Outdoor Magazine

"Yvon Chouinard says he’s more of a storyteller than a writer, but Some Stories, Chouinard’s brick of a beautiful coffee-table book about his life at Patagonia, and in Patagonia, and in all the other places the company founder and climbing iconoclast has made his mark, shows that his writing chops hold up. It’s filled with tales of his early days in Yosemite and kicking around South America with his friend Doug Tompkins, the late conservationist and founder of the North Face, and the scrapes he got into along the way." --Outside

It is easy to get lost in each story, to imagine oneself sitting next to Chouinard, gazing into a roaring campfire, regaling you with an incredible tale. Envying his life, you’ll want to close the book and step outside. He wouldn’t be offended. --BookTrib

"Even some of the more technical climbing entries are lyrical in their appreciation for the stunning beauty of his surroundings, a feeling that is mirrored in the awe-
inspiring photos of places and perspectives that most of us will never get to see in person."

"Chouinard’s impassioned conclusion— impossible to ignore—is that our planet is increasingly under threat, and we must join together to actively defend it." -- 805 Living

"There is nobody that knows the edge of business and sport better than Yvon Chouinard."
"...you will be challenged by provocative thinking within the pages of this skillfully crafted book." -- Mountain Weekly News

"...the thoughts and the example set by Chouinard may also upset the equilibrium of any reader who has become stuck in their work or in how they spend their days. It's an essential read and a worthy successor to Chouinard’s previous work, the well-known Let My People Go Surfing: The Education of a Reluctant Businessman." -- Forbes.com
*Forbes.com*

"Chouinard's storytelling shines, providing an intimate look at a life 'focused neither on the past or future, but on the present.'" Climbing magazine

"This truly is a special book and one that can be read, revisited, and cherished for many years. It is a book about a man, but it is really about all of us — how we ought to live, what is of value, and what the natural world really means. After all, isn’t this what we are really focused on when we head off into the wilderness?"

" And for this reason, Chouinard’s new book, Some Stories: Lessons from the Edge of Business and Sport, is as good as gold." --The Venturing Anglermagazine

"His new book Some Stories: Lessons from the Edge of Business and Sport, offers an inside look at how outdoor adventure made him the outspoken environmental advocate he is today. The collected stories are in turn insightful, touching, provocative and funny, and it's easy to imagine Chouinard recounting them around a campfire." -- Mountain Outlaw

"Some Stories is worth the read for amazing adventure alone, the road trip to Patagonia from California, with its surfing, storms, river fords, and of course the climbing. It illustrates the true character of a man who was living the exact life he wanted, and for whom success would come thanks to a quiet excellence; there’s not a touch of flashy salesmanship to be found here, nor any of it luck — there’s no room for counting on that when you’re 1,000 feet up on a flat face of granite." --TheMANUAL (website)

"What comes through in Some Stories is plenty of adventure, some lessons in good business (namely, be honest, do your best, and don’t screw anyone or anything over, including the planet), and a reassuring sense that in America, a person can make much of himself or herself if they try hard enough. It’s never a guarantee, but if you’re the kind of person who simply refuses to give up climbing the most challenging rock on the planet, then you’ve definitely got a leg up." -- TheManual (website)

"The hefty book is generously illustrated with professional looking landscape photos, but the real joy for many readers will be the more casual snapshots of Yvon and friends hanging out in younger days, with full beards and thick heads of hair. And there are also plenty of terrific action shots of the author and companions literally hanging out from beneath outcrops and while performing other wild manoeuvres."

"Perhaps after all the adventures, the ones he got and the ones he went for, it comes down to just believing in your own capabilities. Chouinard believed he could climb a cliff and ski a mountain and surf a break. And that he is capable of turning a business into a force for good. He believed he could do it all, and he has." -- Atlantic Salmon Journal

"But besides plain enjoyment, one will find epiphanies, advice, "ultra-penetrating perception," and wisdom. Chouinard gives us much more than merely a good read."

"By purposefully seeking to "muddle through," Chouinard has lived a remarkable, even exemplary life. Some Stories lets its readers understand that it is a life that has had value for them, as well." -- California Fly Fisher

When was the last time you read a coffee table book? Sure, the images in Chouinard’s tome alone are worth its heft — outdoor adventures always seem to look so much better in grainy retro photos — but don’t ignore the words between them. The book is organized as a collection of letters, articles and journal entries written by Patagonia’s founder. Between moments from a life lived on mountain flanks and surf breaks are anecdotes that color in the gaps (including a run-in with the Guatemalan Army, for example). -- gearpatrol.com

"This is a beautiful hardbound, coffee-table book packed with images cherry picked from YC’s long career and adventurous wanderings in both the natural and business worlds."

"This book is a fine effort and offers a glimpse into the life and soul of one of the greatest climbers of the day; it’s worth the effort to snag a copy just for the Yosemite and South American climbing stories alone." -- Chiwulff.com

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