Table of Contents

About the author Introduction 1. Doing Business in China - Brief history of the Chinese economy - Market intelligence - Essential information - Business and politics - Red tape and bureaucracy - Researching your markets - Language 2. Intellectual Property Rights in China - IP in international markets - Copyright - Patents - Trademarks - China's import/export rules and IP protection - IP infringement and what you can do about it - Resources 3. Chinese Consumers and Business Partners - The Chinese markets you can sell to - Trust and 'face' - Understanding Guan Xi - Selling direct to customers - Selling to other businesses - Infrastructure and logistics - Branding in China - Market research - Advertising and Chinese consumers - Marketing services in China 4. Planning for Business - Visiting China - Business structures - SWOT analysis - Cost and budget - Currency and bank accounts 5. Business Meetings 6. Business Etiquette - Business cards - Communicating with Chinese business people - The art of dining Conclusion Inside Knowledge - Business Advice - Books - Publications

About the Author

Dave Howell is Nexus Publishing. He has been working as a freelance writer, journalist and publisher for the last 20 years, specialising in technology and business subjects. His work has appeared in the national press and many of the leading technology and business magazines. Nexus Publishing is a writing and publishing service that specialises in business and technology content creation. From consumer magazines to highly specialist trade journals, David's writing has appeared in a wide range of publications. As a business writing service, Nexus Publishing is also a micro publisher of print magazines and e-publications.