Introduction.
1. Criticisms of traditional marketing.
2. Characteristics of RM.
3. Drivers of RM.
4. Planning RM programmes.
5. Implementing RM programmes - strategy, structure and systems.
6. Implementing RM programmes - shared values, staff, skills and style.
7. Monitoring and controlling relationships.
8. Ethical Considerations in RM.
9. Key Account management.
10. Customer relationship management.
Case Study - Amazon - the world''s leading e-tailer.
Case Study - Tennyson Ltd.
Case Study - Parket, Downey and Jagger Solicitors.
Case Study - Energy Saving Trust.
Index.

Reviews

Introduction. 1. Criticisms of traditional marketing. 2. Characteristics of RM. 3. Drivers of RM. 4. Planning RM programmes. 5. Implementing RM programmes - strategy, structure and systems. 6. Implementing RM programmes - shared values, staff, skills and style. 7. Monitoring and controlling relationships. 8. Ethical Considerations in RM. 9. Key Account management. 10. Customer relationship management. Case Study - Amazon - the world's leading e-tailer. Case Study - Tennyson Ltd. Case Study - Parket, Downey and Jagger Solicitors. Case Study - Energy Saving Trust. Index.

Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.

About Fishpond

You can earn a 8% commission by selling Relationship Marketing Management on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!

Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!

Submit Information

Table of Contents

Reviews