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About the Author

ANNIE DUKE is a bestselling author, speaker and consultant in the decision-making space. As a former professional poker player, Annie won more than $4 million in tournament poker before retiring from the game in 2012. She is the cofounder of The Alliance for Decision Education, a nonprofit whose mission is to improve lives by empowering students through decision skills education.


This brilliant and entertaining book documents a major flaw in human actions and decisions: the bias against quitting. I learned a lot from its compelling tales of failures and sound recommendations. You will too
*Daniel Kahneman, author of THINKING, FAST AND SLOW*

Every business school has a course in starting new businesses, but few have a course in shutting them down at the right time. This book fills that gap with brilliant new insights and fantastic stories. Quit what you are doing right now and start reading this book
*Richard Thaler, coauthor of NUDGE*

Illuminating, easily digestible... she neatly summarizes social-science research from psychologist Daniel Kahneman, economist Richard Thaler and others that helps explain our seemingly irrational behavior when it comes to persisting and even escalating our commitment in the face of losing propositions
*Wall Street Journal*

Engrossing, important, and grounded in science, Quit is a gem that will allow you to navigate the world more effectively
*Katy Milkman, author of HOW TO CHANGE*

A game-changing book of strategy from a world-class thinker on risk and decision-making
*Shane Parrish, host of The Knowledge Project podcast*

Offers a wealth of knowledge to help you figure out when to persist and when to pull the plug
*Adam Grant, #1 bestselling author of THINK AGAIN*

Quit is the rare book that is both a page-turner and a legitimately important contribution. If you've never thought of quitting as a competitive advantage before, prepare to be enlightened
*David Epstein, bestselling author of RANGE*

There aren't many times you will say, "this book changed my life." This is one of them
*Seth Godin*

Only a poker player could write this classic book on when--and more importantly how--to fold a bad hand in business, investing, relationships and life
*Ryan Holiday, author of COURAGE IS CALLING*

The opposite of a great virtue is also a virtue. And Quit is the perfect dialectical complement to Grit. Weave these two virtues into your character and live a much more fulfilling life
*Philip Tetlock, author of SUPERFORCASTING*

Quitting is not just an art; it's also a science - and there is no one so uniquely suited to teach us both as Annie Duke
*Brian Christian, coauthor of ALGORITHMS TO LIVE BY*

You won't want to quit reading this book, both because it is such a rewarding read and also because its lessons are so important, useful, and memorable.
*Don Moore, author of PERFECTLY CONFIDENT*

Not since Kenny Rogers has an expert storyteller so clearly demonstrated the importance of knowing when to hold 'em and when to fold 'em, nor presented a clearer strategy to determine when, instead of merely walking away, it's time to run
*David McRaney, author of HOW MINDS CHANGE*

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