"A delightfully brilliant guide to our irrationality-and how to
overcome it-in the marketplace and everyplace." -- Geoffrey Moore,
author of Crossing the Chasm and Dealing with Darwin
"A fascinating romp through the science of decision-making that
unmasks the ways that emotions, social norms, expectations, and
context lead us astray." -- Time magazine
"A taxonomy of financial folly." -- The New Yorker
"After reading this book, you will understand the decisions you
make in an entirely new way." -- Nicholas Negroponte, founder of
MIT's Media Lab and founder and chairman of the One Laptop per
Child
"An entertaining tour of the many ways people act against their
best interests, drawing on Ariely's own ingeniously designed
experiments. . . . Personal and accessible." -- BusinessWeek
"Ariely's book addresses some weighty issues . . . with an
unexpected dash of humor." -- Entertainment Weekly
"Ariely's intelligent, exuberant style and thought-provoking
arguments make for a fascinating, eye-opening read." -- Publishers
Weekly
"Dan Ariely's ingenious experiments explore deeply how our economic
behavior is influenced by irrational forces and social norms. In a
charmingly informal style that makes it accessible to a wide
audience, PREDICTABLY IRRATIONAL provides a standing criticism to
the explanatory power of rational egotistic choice." -- Kenneth
Arrow, Nobel Prize in Economics 1972, Professor of Economics
Stanford University
"Freakonomics held that people respond to incentives, perhaps in
undesirable ways, but always rationally. Dan Ariely shows you how
people are deeply irrational, and predictably so." -- Chip Heath,
Co-Author, Made to Stick, Professor, Stanford Graduate School of
Business
"In creative ways, author Dan Ariely puts rationality to the test.
. . . New experiments and optimistic ideas tumble out of him, like
water from a fountain." -- Boston Globe
"Inventive. . . . An accessible account. . . . Ariely is a more
than capable storyteller . . . If only more researchers could write
like this, the world would be a better place." -- Financial
Times
"Predictably Irrational is an important book. Full of valuable and
entertaining insights that will make an impact on your business,
professional, and personal life." -- Jack M Greenberg, Chairman,
Western Union Company, Retired Chairman and CEO, McDonald's
Corporation
"Predictably Irrational is clever, playful,humorous, hard hitting,
insightful, and consistently fun and exciting to read." -- Paul
Slovic, Founder and President, Decision Research
"PREDICTABLY IRRATIONAL is a scientific but imminently readable and
decidedly insightful look into why we do what we do every day...and
why, even though we 'know better,' we may never change." -- Wenda
Harris Millard, President, Media, Martha Stewart Living
Omnimedia
"PREDICTABLY IRRATIONAL is wildly original. It shows why-much more
often than we usually care to admit-humans make foolish, and
sometimes disastrous, mistakes. Ariely not only gives us a great
read; he also makes us much wiser." -- George Akerlof, Nobel
Laureate in Economics, 2001 Koshland Professor of Economics,
University of Cal
"A marvelous book that is both thought provoking and highly
entertaining, ranging from the power of placebos to the pleasures
of Pepsi. Ariely unmasks the subtle but powerful tricks that our
minds play on us, and shows us how we can prevent being fooled." --
Jerome Groopman, New York Times bestselling author of How Doctors
Think
"Dan Ariely is a genius at understanding human behavior: no
economist does a better job of uncovering and explaining the hidden
reasons for the weird ways we act, in the marketplace and out.
PREDICTABLY IRRATIONAL will reshape the way you see the world, and
yourself, for good." -- James Surowiecki, author of The Wisdom of
Crowds
"PREDICTABLY IRRATIONAL is a charmer-filled with clever
experiments, engaging ideas, and delightful anecdotes. Dan Ariely
is a wise and amusing guide to the foibles, errors, and bloopers of
everyday decision-making." -- Daniel Gilbert, Professor of
Psychology, Harvard University and author of Stumbling on
Happiness
"Sly and lucid. . . . Predictably Irrational is a far more
revolutionary book than its unthreatening manner lets on." -- New
York Times Book Review
"Surprisingly entertaining. . . . Easy to read. . . . Ariely's book
makes economics and the strange happenings of the human mind fun."
-- USA Today
"The most difficult part of investing is managing your emotions.
Dan explains why that is so challenging for all of us, and how
recognizing your built-in biases can help you avoid common
mistakes." -- Charles Schwab, Chairman and CEO, The Charles Schwab
Corporation
"This is a wonderful, eye-opening book. Deep, readable, and
providing refreshing evidence that there are domains and situations
in which material incentives work in unexpected ways. We humans are
humans, with qualities that can be destroyed by the introduction of
economic gains. A must read!" -- Nassim Nicholas Taleb, New York
Times bestselling author of The Black Swan: The Impact of the
Highly
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