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The Power of Positive Deviance


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About the Author

Richard Pascale is a writer, a leading business consultant worldwide, and an associate fellow of Templeton College, Oxford University, England. He co-authored Surfing the Edge of Chaos: The Laws of Nature and the New Laws of Business, and the best-selling The Art of Japanese Management, with Anthony Athos. He was on the faculty of Stanford Business School for twenty years, and has written numerous articles for leading business management publications. Jerry and Monique Sternin, are the world's leading experts in the application of Positive Deviance as a tool for addressing social and behavioral change. The Sternins pioneered the approach in Viet Nam in 1990 and have spent the past two decades making the approach accessible to millions of people in more than 25 countries around the world. Sadly, Jerry Sternin died in December 2008.

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