FUBU founder/star of ABC's Shark Tank/highly-in-demand speaker Daymond John shows why starting a business on a shoestring can actually be an entrepreneurs' greatest competitive advantage because it forces them to think more creatively, use resources more efficiently, connect with customers more authentically, and come up with those out-of-the-box solutions required to stand out in a crowded market.
In 1992, Daymond John and his partners designed a modest line of
clothing on a $40 budget. Today the global fashion brand Fubu is a
$6 billion dollar business, while Daymond stands on that same
cutting edge as one of corporate America's leading branding
consultants. He is also one of the country's most visible and
best-known entrepreneurs, thanks to his regular role on the hit ABC
series Shark Tank, which draws seven to eight million viewers every
Friday night, and is in syndication on weeknights on CNBC.
Daymond travels 250 days a year delivering his keynote on the power
of broke to companies such as Intel, CitiGoup, Sam's Club, and
Rubbermaid; universities and students; entrepreneur groups and
pitch conferences; "mom-preneur" groups and more. He is also the
founder and CEO of Shark Branding, a brand strategy and licensing
consultancy with A-list clients such as AT&T, Google, Jamba
Juice, Reebok Cross Fit, and others.
He regularly appears on CNBC, Good Morning America, Fox News, Hot
97, ESPN, and has been featured in the WSJ, Fast Company, Inc.,
Forbes, and more. He has more than 200,000 followers on Twitter and
141,000 likes on Facebook.
Author Residence- NYC
Winner of the NAACP Image Award
"Daymond knows how to make things happen. He knows the
difference between a want-repreneur and an entrepreneur, and he
lays it out for us in these pages. What a kick it is to read
over his shoulder as he shares his hard-won wisdom. This guy built
an empire from the streets of Hollis, Queens, and here he compares
notes with other visionaries who've also found ways to beat the
odds and make it to the top. His new book is so inspiring, so
insightful, so invigorating... I'm glad that he took the time to
share this mindset with the world"
—Mark Cuban, Entrepreneur and Owner of Dallas Mavericks
“Daymond John’s journey proves that desperation breeds innovation,
and The Power of Broke breaks it down for us with straight talk
from a guy who knows what it takes to make something out of
nothing.”
—Steve Case, chairman and CEO of Revolution LLCand cofounder of
America Online
“I firmly believe that you should only read business books from
people who have actually built businesses. Daymond has done just
that, and here he breaks down the thesis and the religion behind
exactly how he did it. You have to understand that ‘broke’ isn’t
what happens in your wallet; ‘broke’ is a mind-set. It’s about
tapping into that state of desperation that leads you to tremendous
creativity. I was in the game of broke before I even knew what the
game was, and, here, Daymond John deconstructs this crucial concept
in detail.”
—Gary Vaynerchuk, VaynerMedia CEO and three-timeNew York Times
bestselling author
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