Karin Cadwell, PhD, RN, FAAN, IBCLC is a nationally and internationally recognized speaker, researcher and educator and faculty member of the Healthy Children 2000 Project, Inc. She convened Baby-Friendly USA, implementing the UNICEF Baby-Friendly Hospital Initiative in the US, was a visiting professor and program chair of the Health Communications Department of Emerson College, and is an adjunct professor at the Union Institute and University. Dr. Cadwell served on the IBLCE Panel of Experts to develop the first certification exam. Her extensive clinical experience includes hospital and community practice, and she continues to counsel nursing mothers on Cape Cod. Dr. Cadwell is the author of numerous books and articles including Maternal and Infant Assessment for the Breastfeeding and Human Lactation, and Reclaiming Breastfeeding for the US, which was awarded the designation IBCLC in 1985 for "significant contribution to the fild" and has since recertified. Cynthia Turner-Maffei, MA, IBCLC is a national coordinator of Baby-Friendly USA. She has extensive experience as a breastfeeding educator in WIC and other Maternal Child Health programs, and continues to counsel nursing mothers on Cape Cod. Cindy is a delegate to the breastfeeding coalitions on the local, state, and national level, including the US Breastfeeding Committee. A faculty member of the Healthy Children Project, and adjunct faculty of The Union Institute & University, Cindy is also an author of numerous publications, including Case Studies in Breastfeeding.