Leonard Zaichkowsky, a professor, researcher, and consultant for
almost four decades at Boston University, pioneered sports
psychology by bringing cognitive neuroscience and sports
performance together as an interdisciplinary science. His academic
textbooks and research publications demonstrated the importance of
an athlete’s remarkable brain in anticipating and acting on
opportunities during competition. He has consulted with teams in
the NBA, NHL, NFL, MLB, Australian Rules Football, the Spanish
men’s national soccer team, and Olympic sports organizations around
the world. Len is a former president and a fellow of the
Association for Applied Sport Psychology, a member of the editorial
board of the Journal of Applied Sport Psychology, and currently
section editor on psychology for the International Journal of
Health, Sport and Science. Recently, the American Psychological
Association honored Len with the “Distinguished Service to the
Profession” award. Today, Len is a cofounder and senior consultant
at 80 Percent Mental Consulting, advising coaches, teams, and
sports organizations on developing athlete cognition. After too
many Boston winters, he and his wife now live in Fort Myers,
Florida.
Daniel Peterson is a writer and consultant specializing at the
intersection of neuroscience and sports performance. He combined
twenty-five years of technology management experience with his
second life as a sports dad and coach to explore how athletes make
decisions. Now, ten years later, as cofounder and director of 80
Percent Mental Consulting, he works with coaches, trainers, and
teams to understand and improve their cognitive game. Dan and his
wife live outside of Milwaukee, Wisconsin, patiently waiting for
the next generation of Peterson playmakers.
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