Acknowledgements
Introduction
Chapter 1: A Succession of Quick Leaps
Chapter 2: Blogging the Bedroom
Chapter 3: Intimacy at a Distance
Chapter 4: Performing Fashion’s Imaginary
Chapter 5: Style Bloggers and the Contested Field of Fashion
Conclusion
References
Index
Rosie Findlay is a lecturer in cultural and historical studies at London College of Fashion, University of the Arts London.
'Findlay has compiled a detailed, well-researched and accessible
account of what personal style blogging is, where it came from and
how it has grown. She pulls apart the psychology of the style blog
and blogger, revealing them to be far more complex and important
than they are often given credit for. She writes in an engaging,
personal way that does not distract from the academic importance of
her subject. Readers can feel her passion for the topic and world
of personal style blogging through the voice of her writing,
however, and that makes for an engaging academic piece. [...]
Personal Style Blogs: Appearances That Fascinate is perfect for
readers of any level, be they approaching it at an undergraduate,
postgraduate, professional or merely casual level, it is
informative and comprehensive and an overall interesting and
enjoyable read.'
*Aislinn Shivakumar, Journal of European Popular Culture*
In Personal Style Blogs, Rosie Findlay analyses the development of
personal style blogs from their early beginnings and identifies
them as a sub-genre of fashion blog. Findlay’s focus on blogs is
firstly based on a performance studies approach and secondly
identified within a feminist discourse. Thus, this book explores
performances of the self through style and situates personal style
blogs within the "lineage of feminine sociality"... Personal Style
Blogs is an exciting read for students, professionals as well as
academics interested in the fields of fashion, media, blogging,
digital transformation and creative work more generally.
*LSE Review of Books*
'Personal style blogging is part of a seismic change in the fashion
and media landscape, and it’s the first time that I’ve seen style
blogging treated as a serious academic subject [in book form].
'
*Julie Bradford, Senior Lecturer in Fashion Communication,
Northumbria University*
The text is a pleasure to read and very informative, I will
certainly recommend it to my students not only for the subject of
style blogging but as an example of academic research that they
will be able to relate and respond to.
*Jennifer Anyan, Head of Media & Fashion Styling, Southampton
Solent University*
'In reading Personal Style Blogs: Appearances that Fascinate,
Findlay has created a remarkably multi-faceted look into the events
that led to a seismic shift in the way all of us consume fashion
and evolve our sense of style. [...] As the digital world becomes
more complicated and expansive, this book will be a northern star
for fashion historians seeking to unravel the bridge into the
digital world in fashion.'
*Rachel Hart, Fashion, Style & Popular Culture*
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