About the Author

Gad Saad, Ph.D. (Montreal, Canada), host of the popular YouTube show The Saad Truth and blogger for Psychology Today, is a professor of marketing at the John Molson School of Business at Concordia University. He holds the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption and is the author of The Evolutionary Bases of Consumption, plus numerous scientific papers.

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