Introduction 1
Part I: Principles for Becoming Oversubscribed 7
Principle 1 Demand and Supply Set the Price 9
Principle 2 Separate Yourself from the Market 19
Principle 3 The Four Drivers for a Market Imbalance: Innovation,
Relationships, Convenience and Price 29
Principle 4 Buying Environments Create Buyers 41
Principle 5 It’s OK to be Diff erent 53
Principle 6 Value is Created in the Ecosystem 69
Principle 7 Nothing Beats Being Positively Remarkable 83
Part II: The Campaign Driven Enterprise Method: Turning Principles
Into Strategy 89
Phase 1 Campaign Planning: Know Your Capacity, Who It’s for and
When You Can Deliver It 95
Phase 2 Build Up to Being Oversubscribed 117
Phase 3 Release When Oversubscribed 137
Phase 4 Remarkable Delivery 153
Phase 5 Celebrate and Innovate 163
Part III: You, Your Team and the Crazy Times We Live In 173
It’s Time to Paddle 175
Struggle, Lifestyle or Performance? 177
The CDE Team 183
One Last Thing: The Chapter I Wrestled with 209
Acknowledgements 211
About the Author 213
DANIEL PRIESTLEY is an entrepreneur and bestselling author who is successful globally in getting products, services and ideas oversubscribed. As a teenager he sold-out nightclub parties, in his 20's he built fast-growth businesses in Australia, Singapore and the UK. He's used the ideas in this book to create one of Australia's fastest growing companies, set a Guinness World Record in the UK, raise millions of venture capital and fundraise hundreds of thousands of dollars for charity. Stay in touch: @DanielPriestley
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