Promotional Information

A hugely relevant and eye-opening book that will change the way you view the world

About the Author

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. He was awarded the Nobel Prize in Economics in 2017.

Cass R. Sunstein is Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, University of Chicago Law School and Department of Political Science.

Reviews

Hot stuff. . . an idea whose time seems to have come
*Sunday Times*

Probably the most influential popular science book ever written
*BBC Radio 4*

Nudge has changed the world. You may not realise it, but as a result of its findings you're likely to live longer, retire richer and maybe even save other people's lives
*The Times*

Hugely influential. . . choice architects are everywhere
*Guardian*

All the rage. . . the issue is not "to nudge or not to nudge", it is how to nudge well
*Daily Telegraph*

I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world
*Steven Levitt, author of Freakonomics*

This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself
*Michael Lewis, author of The Big Short*

A must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place
*Daniel Kahneman, author of Thinking, Fast and Slow*

Nudge is as important a book as any I've read in perhaps 20 years
*Barry Schwartz, author of The Paradox of Choice*

A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions
*New York Times*

Nudge won't nudge you - it will knock you off your feet
*Daniel Gilbert, author of Stumbling on Happiness*

This is a book that every CEO, or aspiring CEO, will want to read
*James Kilts, former CEO of Gillette*

I am badly remiss for not heartily, vigorously, unabashedly endorsing for your immediate and intense attention the relatively new Nudge, by Richard Thaler and Cass Sunstein
*Tom Peters, manangement guru*

Richard Thaler and Cass Sunstein's Nudge is a wonderful book. More fun than any important book has a right to be - and yet it is truly both
*Roger Lowenstein, author of When Genius Failed*

Hot stuff. . . an idea whose time seems to have come -- Bryan Appleyard * Sunday Times *
Probably the most influential popular science book ever written * BBC Radio 4 *
Nudge has changed the world. You may not realise it, but as a result of its findings you're likely to live longer, retire richer and maybe even save other people's lives * The Times *
Hugely influential. . . choice architects are everywhere -- Andrew Sparrow * Guardian *
All the rage. . . the issue is not "to nudge or not to nudge", it is how to nudge well -- Matthew Taylor * Daily Telegraph *
I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world -- Steven Levitt, author of Freakonomics
This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself -- Michael Lewis, author of The Big Short
A must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place -- Daniel Kahneman, author of Thinking, Fast and Slow
Nudge is as important a book as any I've read in perhaps 20 years -- Barry Schwartz, author of The Paradox of Choice
A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions * New York Times *
Nudge won't nudge you - it will knock you off your feet -- Daniel Gilbert, author of Stumbling on Happiness
This is a book that every CEO, or aspiring CEO, will want to read -- James Kilts, former CEO of Gillette
I am badly remiss for not heartily, vigorously, unabashedly endorsing for your immediate and intense attention the relatively new Nudge, by Richard Thaler and Cass Sunstein -- Tom Peters, manangement guru
Richard Thaler and Cass Sunstein's Nudge is a wonderful book. More fun than any important book has a right to be - and yet it is truly both -- Roger Lowenstein, author of When Genius Failed