About the Author

Hi, I'm Rohit Bhargava. I write business books to help organizations and leaders be more influential. A big theme in my books is how to do business in more human ways and why it matters. My signature book is Non-Obvious which is released every year with 15 new updated annual trends and a guide to the power of non-obvious thinking. The world today is filled with obvious ideas and narrow-minded thinking. It can be hard to break free from the blinders of industry or culture or geography. What does it take to think different and have more empathy for people who are unlike ourselves? I call this "non-obvious thinking" and believe we can all use more of it. In my books, you won't find long winded academic prose (I trained as a screenwriter before shifting to business). Instead, I try to use a human voice to share real life stories, bulleted lists and acronyms to make ideas more useful. My goal in writing is to educate with a story while giving you some actionable tips on how to improve your business or accelerate your career. My five books have each been #1 best sellers on Amazon and the Non-Obvious series hit the Wall Street Journal list in 2015 and has reached more than a million readers over the past eight years. Outside of writing and publishing, my "day job" is as founder of the Non-Obvious Company--advising some of the biggest brands in the world on business, communications and innovation strategy. I am also often invited to speak at events around the world on business trends, marketing strategy and what it really takes to inspire people to buy or believe in ideas and companies. I am also an occasional professor at Georgetown University and my business card describes me as three things: "Trend Curator, Storyteller and Nice Guy." I invite you to email me directly and test that last claim for yourself: rohit [at] nonobviouscompany [dot] com.