Not your typical textbook, A *New* Program for Graphic Design is a
sleek, no-frills volume designed like a stack of notes from the
course you never took (but should have) and written in casual,
everyday language.
*Creative Pro*
...In viewing design as a liberal art — as a discipline that
bridges disciplines, as skills that can help anyone, designer or
not, make sense of this increasingly visual world — Reinfurt shows
the value of design is not simply in the crafting of images, but in
helping us see and read them."
*Jarret Fuller*
David Reinfurt‘s new book provides … in depth access to a
historical analysis, exquisite close-focus portraits of
multi-talented creative makers past and present, alongside his own
research and examples of his class assignments. This intelligent
book contains new insights regarding graphic design history,
thought, and practice. This book is a reminder of Walt Whitman’s
call for "a force infusion of intellect" to confront the
future.
*Director, Yale University Graduate Program in Graphic Design*
At a moment of tremendous technological and cultural change, David
Reinfurt makes the case that graphic design is not merely a craft,
but a fundamental way to understand and engage with the world.
Discursive, expansive, and inspiring, this book redefines its
subject and provides an indispensable guide to how it might be
practiced.
*Partner, Pentagram New York*
 |
Ask a Question About this Product More... |
|
