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Contents:Introduction to the Johns Hopkins Edition, by Glen Porter PART ONE Chapter 1 Corporal Loewy Chapter 2 Adolescence Chapter 3 Sex and Locomotives Chapter 4 Fashion Illustrator Chapter 5 The Crusade PART TWOChapter 6 The Duplicating Angel Chapter 7 Skyscraper Office Chapter 8 American Cooking Chapter 9 The Penthouse Studio Chapter 10 The "Me Too" Boys Chapter 11 From Toothpicks to Locomotives Chapter 12 Big Business Chapter 13 Michael and Venise Chapter 14 Viola Erickson Chapter 15 Preparations for Postwar PART THREEChapter 16 The National Widget Company Chapter 17 The Chrome and You Chapter 18 Industrial Design Chapter 19 Case History Chapter 20 The MAYA Stage Chapter 21 The Borax Plague Chapter 22 Design and Psychology Chapter 23 Automobile Body Styling Chapter 24 Reader Rides Again Chapter 25 Keeping Fit Chapter 26 Where To?
Raymond Loewy (1893-1986) was born in France and came to America in 1919. After dressing department store windows and illustrating fashion magazines, he established his own design firm in 1930 and worked as an industrial designer into his eighties. Glenn Porter is director of the Hagley Museum and Library in Wilmington, Delaware, and author of The Rise of Big Business, 1860-1920.
A fascinating insight into the birth and growth of the largest consumer society the world has ever seen-and a handbook for how to make technology desirable. New Scientist A great resource for the auto buff as well as aficionados of industrial design. Cruise-In.com