INTRODUCTION

Part 1: The Art of Strategic Thinking

Chapter 1: Analysis- The Starting Point

Chapter 2: Four Routes to Strategic Advantage

Chapter 3: Focusing on Key Factors

Chapter 4: Building on Relative Superiority

Chapter 5: Pursuing Aggressive Initiatives

Chapter 6: Exploiting Strategic Degrees of Freedom

Chapter 7: The Secret of Strategic Vision

Part 2: Buidling Successful Strategies

Chapter 8: The Strategic Triangle

Chapter 9: Customer-Based Strategies

Chapter 10: Corporate-Based Strategies

Chapter 11: Competitor-Based Strategies

Chapter 12: Corporate Strategy

MODERN STRATEGIC REALITIES,/p>

Chapter 13: Understanding the Economic Environment

Chapter 14: Coping with Strategic Change

Chapter 15: Japan: Myths and Realities

Chapter 16: Foresighted Decision Making

Chapter 17: A Strategic Success Formula?

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