Could Looks Kill?
PART ONE: MEDIA REPRESENTATIONS
Dying to Be Thin
Body Matters
Print
Selling Sex and Slenderness
Starring Roles
Screening Images
PART TWO: FROM MEDIA REPRESENTATIONS TO AUDIENCE IMPACT
From Representation to Effects
Media Exposure and Body Image Ideals
Media Causation and Body Image Perception
The Media and Clinical Problems with Body Image
Conclusion
Body Messages and Body Meanings
My main research interests include media violence, the impact of
broadcast news, effects of television on public opinion, the
effects of advertising on young people, the use and impact of new
interactive media. I have also conducted research on a wide
range of other media, marketing and management issues.
My recent research has centred on the use and impact of new media
(in particular the Internet and digital interactive television). I
am particularly interested in the use of the web as an information
source and in the impact of Internet-related behaviour on use of
other media, especially television.
I have continued to conduct research and to write about the
influence of television advertising, among children and adults.
Much of this recent work has focused on alcohol advertising and
young people’s drinking. In addition, with two colleagues in my
department, I recently conducted research for the Food Standards
Agency on the nature of formula product advertising targeted at
young mothers.
I have also been involved in research from the British Library with
colleagues at University College London on the use of online tools
for information search in the context of higher education.
"Wykes and Gunter take a novel approach to familiar subjects - body
image, eating disorders, Western ideals of beauty, media
representations of femininity - by offering historical
contextualization of the discourses surrounding each issue and
articulating how these discourses relate. The upshot is a useful
discussion that interrogates, rather than presumes, the effects of
mass media on audiences and consumers. . . . Highly
recommended."
*CHOICE*
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