Fishpond Gift Vouchers - Let them choose!

Shop over a million Toys in our Huge New Range

Marketing Research, Global Edition


Product Description
Product Details

Table of Contents

  1. Introduction to Marketing Research
  2. The Marketing Research Industry
  3. The Marketing Research Process and Defining the Problem and Research Objectives
  4. Research Design
  5. Secondary Data and Packaged Information
  6. Qualitative Research Techniques
  7. Evaluating Survey Data Collection Methods
  8. Understanding Measurement, Developing Questions, and Designing the Questionnaire
  9. Selecting the Sample
  10. Determining the Size of a Sample
  11. Dealing with Field Work and Data Quality Issues
  12. Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses
  13. Implementing Basic Differences Tests
  14. Making Use of Associations Tests
  15. Understanding Regression Analysis Basics
  16. The Research Report

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » Marketing » Research
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Marketing Research, Global Edition on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top