Table of Contents

Thanks, Acknowledgements; Introduction; Part I. People and Organizations: 1. Organizations; 2. Staff selection; 3. Staff development; 4. Communication in schools; 5. Organizing resources and information; 6. Managing curriculum development and innovation; Part II. Marketing: 7. What is marketing?; 8. The marketing mix; 9. Developing and implementing the marketing plan; Part III. Finance: 10. Financial records and statements; 11. Cash flow management and management accounting; 12. Using financial information and budgets; Bibliography; Index.

Promotional Information

This book provides a comprehensive and practical introduction for teachers who are making the transition into management.

About the Author

Ron White completed a degree in Anthropology at the University of Auckland, before starting a career in English Language Teaching, which has taken him to Fiji, Papua New Guinea and Japan, as well as the UK, where he has been based since 1971. He taught at the Centre for Applied Language Studies at the University of Reading, becoming Director, from which he took early retirement in 2000 to become a freelance trainer and consultant. He has taught on the International Diploma of Language Teaching Management (IDLTM) since its inception. He has been a governor of the Bell Educational Trust for the past ten years, and is chair of the Academic Board.

Reviews

' … a thorough, practical, accessible guide to the full range of issues facing ELT managers. The well thought-out follow-up activities to each chapter are the cream of the book. On their own, they provide a training course in ELT management'. John Bird, ELT Management Newsletter