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Branko Ajzele is a husband, father of two, son, brother, author,
and a software developer.
He has a degree in electrical engineering. A lover of all things
digital, he makes a living from software development. He hopes to
find enough quality time some day to seriously dive into hobby
electronics; he has his eye on Arduino and Raspberry Pi.
He has years of hands-on experience with full-time software
development and team management, and has specializing in e-commerce
platforms. He has been working with Magento since 2008; he has been
knee-deep in it since its very first beta version. Branko is
regularly in touch with everything related to PHP, databases
(MySQL/MongoDB), search/analytics (Solr/Elasticsearch), Node.js,
and related technologies.
He has a strong technical knowledge with an ability to communicate
those technicalities frequently and clearly with a strong
direction. He feels comfortable proposing alternatives to demands
which he feels can be improved, even when this means pulling a late
shift to meet the deadlines.
He holds several respected IT certifications, such as Zend
Certified Engineer (ZCE PHP), Magento Certified Developer (MCD),
Magento Certified Developer Plus (MCD+), Magento Certified Solution
Specialist (MCSS), and JavaScript Certified Developer.
Instant E-Commerce with Magento: Build a Shop, Packt Publishing,
was his first Magento related book that was oriented towards
Magento newcomers. After writing this book, he wrote Getting
Started with Magento Extension Development for developers.
Currently, he works as a full-time contractor for Lab Lateral Ltd,
an award-winning team of innovative thinkers, artists, and
developers who specialize in customer-centric websites, digital
consultancy, and marketing. He is the Lead Magento Developer and
Head of Lab's Croatia office.
He was awarded the E-Commerce Developer of the Year by Digital
Entrepreneur Awards in October 2014 for his excellent knowledge and
expertise in e-commerce development. His work is second to none. He
is truly dedicated to helping the Lab Lateral Ltd team and his
fellow developers across the world.
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