Introduction
Part I: The importance of brand identity
Chapter one. We're surrounded
Chapter two. It's the stories we tell
Chapter three. Elements of iconic design
Part II: The process of design
Chapter four. Laying the groundwork
Chapter five. Skirting the hazards of a redesign
Chapter six. Pricing design
Chapter seven. From pencil to PDF
Chapter eight. The art of the conversation
Part III: Moving forward
Chapter nine. Staying motivated
Chapter ten. Your questions answered
Chapter eleven. 31 practical logo design tips
Chapter twelve. Beyond the logo

About the Author

A self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and Work for Money, Design for Love.

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Table of Contents

About the Author