Eric Ries is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup, and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco.
"The Lean Startup has a kind of inexorable logic, and Ries’
recommendations come as a bracing slap in the face to would-be tech
moguls: Test your ideas before you bet the bank on them. Don’t
listen to what focus groups say; watch what your customers do.
Start with a modest offering and build on the aspects of it that
prove valuable. Expect to get it wrong, and stay flexible (and
solvent) enough to try again and again until you get it right. It’s
a message that rings true to grizzled startup vets who got burned
in the Great Bubble and to young filmgoers who left The Social
Network with visions of young Zuckerberg dancing in their heads. It
resonates with Web entrepreneurs blessed with worldwide reach and
open source code. It’s the perfect philosophy for an era of limited
resources, when the noun optimism is necessarily preceded by the
adjective cautious." —Wired
“I make all our managers read The Lean Startup.” —Jeffery
Immelt, CEO, General Electric"Eric has created a science where
previously there was only art. A must read for every serious
entrepreneur—and every manager interested in innovation."
—Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc.
and Netscape
“This book should be mandatory reading for entrepreneurs, and the
same goes for managers who want better entrepreneurial instincts.
Ries’s book is loaded with fascinating stories—not to mention
countless practical principles you’ll dearly wish you’d known five
years ago.” —Dan Heath, co-author of Switch and Made to Stick
“Ries shows us how to cut through the fog of uncertainty that
surrounds startups. His approach is rigorous; his prescriptions are
practical and proven in the field. The Lean Startup will change the
way we think about entrepreneurship. As startup success rates
improve, it could do more to boost global economic growth than any
management book written in years.” —Tom Eisenmann, Professor of
Entrepreneurship, Harvard Business School
“The Lean Startup is the book whose lessons I want every
entrepreneur to absorb and apply. I know of no better guide
to improve the odds of a startup's success."
—Mitchell Kapor, Founder, Lotus Development Corp.
"At Asana, we've been lucky to benefit from Eric's advice
firsthand; this book will enable him to help many more
entrepreneurs answer the tough questions about their business."
—Dustin Moskovitz, co-founder of Facebook and Asana
“Ries' splendid book is the essential template to understand the
crucial leadership challenge of our time: initiating and managing
growth!” —Warren Bennis, Distinguished Professor of Business,
University of Southern California and author of the recently
published, Still Surprised: A Memoir of a Life in Leadership.
"The Lean Startup isn't just about how to create a more successful
entrepreneurial business, it's about what we can learn from those
businesses to improve virtually everything we do. I imagine Lean
Startup principles applied to government programs, to healthcare,
and to solving the world's great problems. It's ultimately an
answer to the question 'How can we learn more quickly what works,
and discard what doesn't?'"
— Tim O'Reilly, CEO O'Reilly Media
“Eric Ries unravels the mysteries of entrepreneurship and reveals
that magic and genius are not the necessary ingredients for success
but instead proposes a scientific process that can be learnt and
replicated. Whether you are a startup entrepreneur or corporate
entrepreneur there are important lessons here for you on your quest
toward the new and unknown.” —Tim Brown, CEO of IDEO
“The roadmap for innovation for the 21st century. The ideas in The
Lean Startup will help create the next industrial revolution.”
—Steve Blank, lecturer, Stanford University, U.C. Berkeley Haas
Business School
"The key lesson of this book is that start-ups happen in the
present—that messy place between the past and the future where
nothing happens according to PowerPoint. Ries's ‘read and react’
approach to this sport, his relentless focus on validated learning,
the never-ending anxiety of hovering between ‘persevere’ and
‘pivot’, all bear witness to his appreciation for the dynamics of
entrepreneurship." —Geoffrey Moore, Author, Crossing the
Chasm
"If you are an entrepreneur, read this book. If you are thinking
about becoming an entrepreneur, read this book. If you are
just curious about entrepreneurship, read this book. Starting
Lean is today's best practice for innovators. Do yourself a
favor and read this book." —Randy Komisar, founding director of
TiVo and author of the bestselling The Monk and the Riddle
“How do you apply the 50 year old ideas of Lean to the fast-paced,
high uncertainty world of Startups? This book provides a brilliant,
well-documented, and practical answer. It is sure to become a
management classic.” —Don Reinertsen, author of The Principles of
Product Development Flow
“The Lean Startup is a foundational must-read for founders,
enabling them to reduce product failures by bringing structure and
science to what is usually informal and an art. It provides
actionable ways to avoid product-learning mistakes, rigorously
evaluate early signals from the market through validated learning,
and decide whether to persevere or to pivot, all challenges that
heighten the chance of entrepreneurial failure.” —Professor Noam
Wasserman, Harvard Business School
“One of the best and most insightful new books on entrepreneurship
and management I’ve ever read. Should be required reading not
only for the entrepreneurs that I work with, but for my friends and
colleagues in various industries who have inevitably grappled with
many of the challenges that The Lean Startup addresses.”
—Eugene J. Huang, Partner, True North Venture Partners
"What would happen if businesses were built from the ground up to
learn what their customers really wanted? The Lean Startup is the
foundation for reimagining almost everything about how work works.
Don't let the word startup in the title confuse you. This is a
cookbook for entrepreneurs in organizations of all sizes." —Roy
Bahat, President, IGN Entertainment
“Every founding team should stop for 48 hours and read Lean
Startup. Seriously stop and read this book now.” —Scott Case, CEO
Startup America Partnership
“In business, a ‘lean’ enterprise is sustainable efficiency in
action. Eric Ries’ revolutionary Lean Startup method will help
bring your new business idea to an end result that is successful
and sustainable. You’ll find innovative steps and strategies for
creating and managing your own startup while learning from the
real-life successes and collapses of others. This book is a must
read for entrepreneurs who are truly ready to start something
great!” —Ken Blanchard, coauthor of The One Minute Manager® and The
One Minute Entrepreneur
“Every entrepreneur responsible for innovation within their
organization should read this book. It entertainingly and
meticulously develops a rigorous science for the innovation process
through the methodology of “lean thinking”. This methodology
provides novel and powerful tools for companies to improve the
speed and efficiency of their innovation processes through minimum
viable products, validated learning, innovation accounting, and
actionable metrics. These tools will help organizations large and
small to sustain innovation by effectively leveraging the time,
passion, and skill of their talent pools.” —Andrea Goldsmith,
professor of Electrical Engineering at Stanford University, and
cofounder of several startups
“Business is too important to be left to luck. Eric reveals
the rigorous process that trumps luck in the invention of new
products and new businesses. We've made this a centerpiece of
how teams work in my company . . . it works! This book is the
guided tour of the key innovative practices used inside Google,
Toyota, and Facebook, that work in any business.” —Scott Cook,
Founder and Chairman of the Executive Committee, Intuit
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