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Junk Type


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About the Author

Bill Rose is a photographer who specializes in documenting vintage Americana. Through his successful web site 'The Recapturist,' Bill has sought to identify and celebrate post-war American typography and design, in hopes of inspiring future generations to appreciate and salvage what is in danger of being lost. Based in Minneapolis, MN, Bill travels the country and specializes in neon signs and the typography and logo design of vintage American industrial objects.


"Design porn, like regular porn, is popular--a guilty pleasure. I enjoyed leafing through it and I am sure many other designers, historians and collectors will too."
--Paul Shaw Letter Design

"A graphic compendium of vintage American design and typography. Junk Type is a project driven by the passion of one man to document a disappearing aspect of American culture. Bill Rose--aka Recapturist--is a photographer and designer who has spent the last decade traveling across America looking for junkyards, yard sales, antique stores, and other unlikely sources of inspiration to capture examples of postwar American typography and design before they're lost forever. Bringing together more than 400 images, this invaluable book is a visual history of postwar America, told through the distinct typography, icons, badges, and branding of the country's industrial heritage. From Art Deco-inspired fonts and unique handmade cursive lettering to illustrated insignia and clean graphic logos bearing the influence of European design of the 1960s, these pictures together represent an encyclopedic reference of creative typefaces and graphics. With each photograph representing just a detail--an embossed logo, a specially created icon, or an advertising slogan--this book captures the optimism and pragmatism of a golden age of American industrial creativity and distills it into a charming resource for anyone with an eye (or nostalgia) for vintage design."

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