About the Author

Dr. Eugene Lipov is a complex anesthesiologist and has been called the "Einstein of modern anesthesiology." His discovery and innovation, the Dual Sympathetic Reset (DSR), was endorsed by President Obama in 2010. His research has an 85-90% success rate in reducing the effects of trauma.

Jamie Mustard is a conceptual artist, futurist, and writer, including his work on perception in the physical world. As an Iconist, his passion is to teach the science and art of obviousness, the anatomy of what causes any idea, art or message to stand out and take hold. He loves to make beautiful things. A graduate of the London School of Economics, Jamie's work is an explanation of the "economics of attention," based on the primal laws of human perception. He has spoken, educated, and inspired others with his work prolifically, including TED at the creative giant, Wieden and Kennedy and has guest lectured at Parsons The New School, Georgetown University, and Pratt Institute. Jamie's Iconist work has spanned some of the world's leading companies-Cisco, Nike, Adidas, Intel-leaders, change-agents, artists, and the globe. Growing up in severe poverty and illiteracy in inner city Los Angeles, Jamie overcame obstacles to eventually codify systems that can now help us all. Jamie Mustard reverse engineers things for everyone to understand.

Holly Lorincz is a successful collaborative writer and the owner of Lorincz Literary Services. She is an award-winning novelist (Smart Mouth, The Everything Girl) and co-writer (including the bestselling Crown Heights, How to Survive a Day in Prison, and Arsenal of Hope), a nationally recognized speaking coach, and the proud new proprietor of Cloud and Leaf Bookstore on the Oregon coast.