About the Author

Thomas Horky, Dr., is Professor for Sports Journalism at the MHMK (Macromedia University for Media and Communication) in Hamburg. He was research assistant at the Department of Sports science at the University of Hamburg and the Hamburg Institute of Sports Journalism as well as a lecturer at the Institute of Sports Journal-ism at the German Sports University in Cologne. His main research projects are quality of journalism, mediasport and staging and sports journalism and entertain-ment. He wrote several international contributions concerning sports and media, some books and is editor of "Sport & Communication".