Inspired: Understanding Creativity


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About the Author

Matt Richtel has been a reporter at the New York Times since 2000. He won the 2010 Pulitzer Prize for National Reporting for a series that exposed the pervasive risks of distracted driving and its root causes, prompting widespread reform. He is the author of A Deadly Wandering, which the New York Times Book Review declared, "deserves a spot next to Fast Food Nation and To Kill a Mockingbird in America's high school curriculum"; it was named a "best book of the year" by the San Francisco Chronicle, Christian Science Monitor, Kirkus Reviews, and Winnipeg Free Press. He has appeared on NPR's Fresh Air, PBS Newshour, and other major media outlets. He lives in San Francisco, California.


“Engaging and lively. … Crisp, conversational and at times darned funny. … What distinguishes Inspired is its expansive range and conversational tone, as well as Richtel’s ability to synthesize a lot of complex research, simplifying without oversimplifying.” — Washington Post

“Argues that creativity ‘is as natural as reproduction itself’ while exploring its evolutionary origins, examining its science and providing insight from notable creative types.” — New York Times Book Review

"Remarkable. ... At once conversational and intellectual, Richtel’s lucid writing and intensive research showcase the many facets and manifestations of creativity. This profound and at times whimsical volume informs and inspires." — Publishers Weekly (Starred Review)

“Inspired makes the convincing case that true creativity spans industries, movements, and endeavors.” — Scientific American

"The Pulitzer-winning author unpacks the myths and mysteries of the creative process, and shows the research that proves why it's not just the 'Big C' geniuses who can tap into it." — Salon

“Illuminating. … Entertaining. … Inspiring. … An enthusiastic examination of the creative process.” — Kirkus Reviews

"Allowed freedom, Inspired reminds us that a curious mind is an unstoppable force and cause for celebration." — 48 Hills

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