NEVILLE ISDELL is the former Chairman and CEO of Coca-Cola. Originally from Ireland, Isdell grew up in Zambia and attended college in South Africa. He now lives with his wife, Pamela, in Barbados.
DAVID BEASLEY is a writer based in Atlanta.
"Captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership." --Publishers Weekly (starred review) "For anyone seeking a short history of Coke, a lesson in juggling family and a job, or a look at how to turn around a stumbling giant of a company, the book is necessary reading." --Financial Times "Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general." --Booklist "A must-read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business." --Business Standard (India)
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