About the Author

Douglas Edwards was director of consumer marketing and brand management at Google from 1999 to 2005 and was responsible for setting the tone and direction of the company's communications with its users. He took early retirement in 2005.

Reviews

Hilarious
*Bloomberg*

[An] extremely useful insider guide...Douglas Edwards...walks into the maelstrom of a start-up full of twenty-somethings where visitors genuinely wonder "who trashed the chairman's office?"
*The Independent*

A rare insider's account. He can personally vouch for the goodies
*Financial Times*

An enjoyable account of the struggles a creative marketing guy faced in the early days of Google, when the company was run by geeks with a messianic faith in "Efficiency, Frugality, Integrity"
*New Scientist*

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