/ Lead title Within minutes of reading this book you will want -- and be able -- to apply its clear, direct and highly effective principles to your own life. Jack Canfield, author of Chicken Soup for the Soul, built an $80 million business from nothing. Now he shares his key techniques and unique insights so that you too can achieve success in everything you do. / Jack Canfield is co-creator of the 'Chicken Soup for the Soul' brand and has sold 80 million books worldwide. 'Chicken Soup for the Soul' (Vermillion) has sold 70,000 copies in the UK (TCM). / This long-awaited mass market edition of 'The Success Principles' will be a condensed version of the original trade paperback focusing on the most important 25 principles. / 'The Success Principles' has established itself as a core Element backlist title. / Marketing support will include extensive collaboration with the author website to target the core UK fanbase. There are also extensive digital assets available that will encourage viraling and lead to strong awareness for this book. / Strong publicity campaign will ensure good media pickup including reviews, features and competitions.
Jack Canfield has sold more than 80 million books worldwide under the Chicken Soup for the Soul brand. He holds the Guinness Book World Record for having seven books simultaneously on the New York Times bestseller list. Janet Switzer is a marketing expert and one of America's top speakers and coaches. She's counseled more than 50,000 companies and entrepreneurs worldwide and is founder and editor of Leading Experts e-news magazine. She has a particularly loyal following of women entrepreneurs.
'Canfield's principles are simple but the results you'll achieve will be extraordinary.' Anthony Robbins 'Illuminating, easy-to-read and highly effective.' Ken Blanchard
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