How to Be Strategic


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Upgrade Your Strategic Thinking at Work

About the Author

Fred Pelard is a strategy trainer, consultant, facilitator and coach. He specializes in helping teams and organizations solve strategic problems. A rocket-scientist by training, he's been lecturing on strategic thinking and complex problem solving to the CEOs and management teams of major corporations and consulting firms around the world for 20 years. Fred started his career in management consulting with Deloitte, completed his MBA at INSEAD, and has worked as a strategist ever since. Selected repeat clients include Allianz, BBC, Betfair, Deloitte, HSBC, IKEA, London Business School, Thomson Reuters amongst others.


I've learned more about strategic thinking from Fred than I did in my time at Harvard Business School
*John Smith, COO, Burberry*

Practical and comprehensive, How to Be Strategic reveals how to build your strategic mindset and gives you the most powerful tools
*Roeland Assenberg, Director, Strategy and Banking, Monitor Deloitte Netherlands*

You can learn more from Fred in a few hours than taking a strategy course over a semester as part of your MBA program!
*Rajat Sharma, Director, Business Operations, LinkedIn*

Fred's energy and expertise shine through irrespectively of the delivery method, and our 500+ learners this year have commented on clear frameworks, engaging style, and relevant examples every time
*Tanya Dowling, Global Academy Manager, HSBC*

I really like Fred's ability to explain with real life examples. His approach is far from being 'classic academic'; one could say that his is rather the perspective of a 'literate entrepreneur'. Fred is a very good story teller, and he holds your attention throughout
*Federico Bonatti, CFO Switzerland, IKEA*

Fred has brought valuable approaches to strategic analysis that have fast become go-to tools for our team. His sharp intellect, and deep knowledge of the tools left us perfectly equipped to use them in practice right away
*Jon Page, Head of Technology Strategy, BBC*

Sainsbury's have worked in partnership with Fred over many years, to develop the 'Strategic Mindset' of our brightest talent. His content is always hugely popular. Don't miss an opportunity to turn your teams into budding entrepreneurs
*Stuart Comer, Group Head of Learning & Development, Sainsbury’s*

Fred's concise and disruptive ideas have the power to align teams, change minds and speed up innovation
*Richard Davidson-Houston, Head of All 4, Channel 4*

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