About the authors vii
Acknowledgements ix
Introduction xiii
1 What is business storytelling? 1
2 The importance of business storytelling 15
3 Business storytelling styles 35
4 Crafting your stories 47
5 Making your stories shine 87
6 Practising and delivering stories 107
7 Secret storytelling business 119
8 Getting your stories out there 133
9 Implementing storytelling into your organisation 155
10 Giving it a go 181
Story index 183
Index 185
Gabrielle Dolan and Yamini Naidu are the founders of One Thousand & One, an organisation specialising in business storytelling. They have taught thousands of high-profile CEOs, leaders and professionals their winning business storytelling techniques to achieve outstanding results.
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