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About the Author

Lou Downe is the former Director of Design for the UK Government where they founded the discipline of service design to the UK government, growing the 1000 strong designers into one of the largest, and most influential design team's in the UK - winning a Designs of the Year award and a D&AD lifetime achievement award. Lou was voted one of the UK's top 50 Creative Leaders by Creative Review, and one of the world's 100 most influential people in Digital Government by Apolitical and writes regularly about Design. They're currently Director of Design and Transformation for the UK government where they're leading change in the UK's housing sector.

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