Justin Loeber is a self-made entrepreneur with a true American
spirit. Starting as a temp at 33,
and without a college degree, Loeber rose up the ranks in
publishing in a little more than a
decade because “[he] was organized, had a big mouth and knew how to
type.” His PR career
germinated in corporate publishing—first as an Assistant at
Villard/Random House, then as a
Publicist at William Morrow/Hearst, Senior Publicist at Broadway
Books/BDD, a Director of
Publicity at Running Press Book Publishers, a PR Director at
Ecco/HarperCollins, a VP/Director of
Publicity at Atria/Simon and Schuster, and finally as an SVP,
Executive Marketing and Publicity
Director at Judith Regan’s imprint, ReganMedia/HarperCollins.
Loeber has spearheaded publicity campaigns for a ton of bold face
names: Michael Jordan,
Lawrence Taylor, Cindy Crawford, Olympia Dukakis, Tommy Lee, Pamela
Anderson,
Anthony Bourdain, Ewan McGregor, Gloria Allred, Marlo Thomas, Wanda
Sykes, LeRoy Neiman,
Blair Underwood, Jon Gruden, Leon Uris, Celia Cruz, Bill Blass, and
Dr. Andrew Weil, to name a
few. He orchestrated the first U.S. publicity book tour for Ingrid
Betancourt and her book, Until
Death Do Us Part , prior to her abduction by FARC kidnappers in the
jungles of Colombia.
In 2006, Loeber launched Mouth Public Relations, a boutique PR firm
in New York City that
collectively represents celebrities, authors (including more than
23 New York Times Best-Sellers),
and a wide range of categories including consumer/lifestyle,
non-profit, health and wellness,
food, entertainment, events and crisis management. At Mouth, Justin
and his team of four have
had the honor of representing many passionate personalities and
brands, such as Mitch Albom,
Jen Sincero, and Snooki; musical icons Peter, Paul and Mary, Kenny
Loggins, Neil Sedaka, Carly
Simon, and Judy Collins; ESPN commentators Digger Phelps, Linda
Cohn, and Kenny Mayne; the
School of Visual Arts’ 21st, 22nd, 23rd, 24th, 25th, 26th, 27th and
28th Annual Dusty Film &
Animation Festival and Awards; and, as the PR Agency of Record for
Globe Pequot Press, Running
Press Publishers, GMC Publications, LTD, and Mango Media. Loeber is
proud to have been part of
the team that launched wellness expert and cancer survivor Kris
Carr’s career as a New York
Times best-selling author, handling the media relations for Crazy
Sexy Cancer, Crazy Sexy
Cancer Survivor, Crazy Sexy Diet and Crazy Sexy Kitchen ; helped to
expand the success of The
Elf on the Shelf brand, from books to animation specials and even
the balloon in the Macy’s
Thanksgiving Day Parade; and promoted key health and wellness
programs at The Kripalu Center
for Yoga & Health, the largest retreat center in North America. He
was also instrumental in
brokering book deals for many, including John Leguizamo’s Pimps,
Hos, Playa Hatas, and All the
Rest of My Hollywood Friends (Ecco) and Kenny Loggins’ Footloose
(Quarto).
Prior to his career as a corporate publicist, Loeber slung hash,
hosted, promoted and managed
restaurants—most notably as a host at Tavern on the Green (where he
turned away Dolly
Parton and Rock Hudson because the place was packed—OUCH!) and
Triplets Romanian
Steakhouse (where he managed 35 kitchen and wait staff members and
coordinated, directed
and choreographed dinner, dancing and shows). In the 1980s he was a
solo pop recording artist
in the United Kingdom, where he was discovered by and toured with
English music legend
Gary Numan, who signed Loeber as the first solo artist on his
record label Numa. Loeber had
three additional recording contracts here in the states; on
weekends, he tooled NYC in a disco
limo with the likes of Marc Anthony and Taylor Dayne—all of whom
performed from club-to-club
to promote their latest singles. Loeber’s music career voluntarily
ended after he sang his last
note in conjunction with gun shots in a NYC club. (“What it because
I sang a wrong note?”)
To de-stress, Loeber buys, orchestrates demolitions, renovates,
designs and sells properties in
Manhattan, Brooklyn, Connecticut, Philadelphia and Woodstock, New
York—one of which
was featured in the New York Times Real Estate section. Loeber
lives with his Dachshund, Rufus,
in New York City and Weston, CT. Kris Carr
International Wellness Activist
New York Times and #1 Amazon Best-Selling Author
"Sometimes when it comes to our lives, loves and careers, we’re our
own worst enemies. Armed with that fact—and a few practical
solutions—marketing and PR executive turned author Justin Loeber
wrote the book, Get Out of Your Own Way Guide to Life: 10 Steps to
Shift Gears, Dream Big, Do it Now!, on how to make things happen.
Here Loeber shares 10 tips for all of us, from millennials to
boomers, to get back on track and even maybe make a dream or two
come true."
—M.B. Roberts, Parade
“OMG! Get Out of Your Own Way Guide to Life is a Millennial
manifesto! Whether you’re a reality star or a loser—it’s time for
you to get your act together and read Justin’s book!”
Taylor Strecker, Host, SiriusXM Stars Channel 109 “Wake Up with
Taylor”
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