Tom Bates is a leading Performance Psychologist and UEFA A Licence Coach. Over the last ten years, he has worked with youth and senior domestic international athletes, coaches, managers and teams, helping them to perform under pressure and be at their best when it matters the most. Starting his career at Cambridge United, he moved to AFC Bournemouth and quickly progressed to Birmingham City FC and West Bromwich Albion FC during their years in the English Premier League, before taking up his current role at Aston Villa FC. Tom works internationally promoting the importance of Mindset in achieving excellence in football including the acclaimed TEDx talk: "Imagination - The Power of Creativity". Tom currently works as Head of Performance Psychology & Culture at Aston Villa FC in the English Championship.
"I worked with Tom during our time together at West Bromwich Albion
FC and really enjoyed his ideas and work at the club. It is a
testament to this that we have remained friends and he is always
somebody I can rely on for sound guidance and advice. What gives
Tom the edge is that he is a qualified coach, so had a great
knowledge of elite performance alongside his psychology expertise."
Steven Reid, Premier League First Team Coach - Crystal Palace
FC"This is a book for the thinking coach. It powerfully
demonstrates the positive impact of applying psychological
principles to the process of coaching a new generation of players
in the art and science of winning soccer." Bill Beswick"Tom is a
true friend and professional whom I respect as one of the best in
his field." Jack Butland"I have always enjoyed discussing sports
and education with Tom. His passion and eagerness to meet and know
sportsmen is rather remarkable, providing the correct tools to
empower and improve their resilience." Ruben Bonastre, FC
Barcelona
FC Barcelona
Premier League First Team Coach - Crystal Palace FC"This is a book
for the thinking coach. It powerfully demonstrates the positive
impact of applying psychological principles to the process of
coaching a new generation of players in the art and science of
winning soccer." Bill Beswick"Tom is a true friend and professional
whom I respect as one of the best in his field." Jack Butland"I
have always enjoyed discussing sports and education with Tom. His
passion and eagerness to meet and know sportsmen is rather
remarkable, providing the correct tools to empower and improve
their resilience." Ruben Bonastre
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